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How to build key community relationships to maximize your business's outreach! Read More

Twitter is a public relations professional’s dream or nightmare. It's one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled must of the fear in the PR community. That is why I thought I would give you a few simple tips to make Twitter a PR tool, not an adversary. Read More

The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in South Florida). According to the story, they find Super Bowl weekend to provide great exposure for their catering service. What’s more, they’re able to use it in their marketing after the game’s long over either Read More

Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these shows, especially if you’re a regular viewer of TLC or The Food Network. Read More

Have you experienced negative online publicity from a dissatisfied client? Check out these tips for getting bad or defamatory postings removed from the Internet. Read More

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. Read More

Social media monitoring is increasingly important for public relations departments and agencies. The social Web is often the battlefield of modern PR. These social networks of companies, customers, and employees are naturally flowing important stories. That makes it all the more critical that PR professionals are monitoring these new media channels.

One of the most important is Twitter. Read More

The Holmes Reports has announced its list of the top five public relations campaigns of the decade. These campaigns demonstrate the impressive breadth and depth of the work in the PR profession; the strategic thinking and the creativity that help clients cut through the communications clutter that defined the first ten years of the 21st century and capture the public’s imagination. Read More

Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home approach: philanthropy. Read More