This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

How to Become an Authority in the Digital Age - Lacy Boggs

How to Become an Authority in the Digital Age - Lacy Boggs Avatar Posted by lacylu42 under Public Relations
From http://lacyboggs.com 12 days ago
Made Hot by: blogexpert on July 15, 2016 8:21 pm
The nature of authority has changed - In this new age of authority, you listen because you want to—not because somebody told you to. Here are 4 rules for authentic authority. Read More
Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . . Read More

How to Protect Your Company Reputation Online

How to Protect Your Company Reputation Online Avatar Posted by JoeChierotti under Public Relations
From https://blog.rebelmouse.com 54 days ago
Made Hot by: Digitaladvert on June 3, 2016 10:31 am
Keeping your company's name clean and reputation safe can pay big dividends. Find out how companies small and large can successfully fend off negative press and bad reviews and keep their brand names clean and clear on the internet. Also find out what the best way to deal with the inevitable occu Read More
Choosing the wrong content marketing agency can lead to a nightmare no one should have to deal with, and in today's Mojo, I'm sharing my #1 tip on avoiding B.A.S. (Bad Agency Syndrome). Read More

How to succeed at networking

How to succeed at networking Avatar Posted by MashaKaran under Public Relations
From http://www.alphagamma.eu 84 days ago
Made Hot by: robinandy58 on May 4, 2016 9:12 am
While many professionals recognize networking is important, they aren’t sure where to start or what best practises will help them succeed. There are five key questions you should be asking to start networking – and succeed. Read More
Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. Read More
Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you’ll all be glad to hear, that deserves a high-five.

Wait for it, wait for it… and then say “should we get some PR about that?” Read More

How to Market Any Event

How to Market Any Event Avatar Posted by smpayton under Public Relations
From http://www.eggmarketingpr.com 187 days ago
Made Hot by: maestro68 on January 22, 2016 4:29 pm
When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly. Read More

Why I Don't Use a Publishing Calendar

Why I Don\'t Use a Publishing Calendar Avatar Posted by Kimberly721 under Public Relations
From http://kimberlycrossland.com 188 days ago
Made Hot by: thelastword on January 21, 2016 11:58 am
Do you use an editorial or publishing calendar to come up with your posts? Here's why this common strategy has never worked for me (and what I do instead). Read More

How important are online reviews for SMEs?

How important are online reviews for SMEs? Avatar Posted by David-Rolf under Public Relations
From http://www.armchairgroup.com 199 days ago
Made Hot by: OpenSourceMedia on January 15, 2016 4:43 am
Online reviews have long been the concern of internet giants like Amazon and Tripadvisor. Now more than ever online reviews are having an impact on businesses of all sizes.

69% of consumers search for reviews online, with a staggering 88% trusting them just as much as personal recommendations. T Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Frederique Murphy: BizSugar Contributor of the Week

Frederique Murphy has wanted to have her own business since she was 11 years old. Back then she was given a … More
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