This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

How to Bring Your Relationship Building Strategy Offline

How to Bring Your Relationship Building Strategy Offline Avatar Posted by amabaie under Public Relations
From http://relevance.com 12 days ago
Made Hot by: DigiTechBlog on August 25, 2015 11:23 am
Traditional offline marketing strategies are still important. They give you a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Read More
Amazon has been accused of having a workplace culture that is demeaning to their staff. Will this impact their marketing as well as their recruitment? Read More
Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you’re ready to distribute your press release online. Read More

Five Ways to Deal with a Ripoff Report

Five Ways to Deal with a Ripoff Report Avatar Posted by airabongco under Public Relations
From http://www.smbceo.com 54 days ago
Made Hot by: advertglobal on July 12, 2015 7:49 pm
There are many ways to respond when someone claims that you are a rip off. Sometimes, keeping your cool is better. Here are 5 creative ways to deal with this situation. Read More
Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

How To Handle Negative Blog Comments, In 3 Steps

How To Handle Negative Blog Comments, In 3 Steps Avatar Posted by estherschindler under Public Relations
From http://www.forbes.com 98 days ago
Made Hot by: PMVirtual on May 28, 2015 11:15 am
Here’s a question I hear at least weekly: As an entrepreneur, how do you deal with negative comments on your company's social media pages and blogs? Here's how to turn an Internet Troll into a human being in three messages. Read More
Get the lowdown on everything that goes into a press release so that you can write your own for your small business. Read More
If you issue fairly regular press releases, you know it can sometimes be difficult to come up with fresh and exciting news topics. Sometimes you’re simply too close to your company to see what you could write about Read More

7 Step-Forumla To Help You Deal With Difficult Customers

7 Step-Forumla To Help You Deal With Difficult Customers Avatar Posted by ivanastaylor under Public Relations
From http://diymarketers.com 143 days ago
Made Hot by: Webdev1 on April 13, 2015 1:46 pm
Well, today you are in some BIG luck because I’m going to share some absolutely transformational tips for dealing with difficult customers that don’t look, feel or sound like anything you may have heard before. It’s hard to believe, but just think, your difficult customer is someone’s ideal and not Read More

The 10 Commandments of Talking to the Media

The 10 Commandments of Talking to the Media Avatar Posted by ShannonW under Public Relations
From https://blog.scottsmarketplace.com 179 days ago
Made Hot by: blogexpert on March 9, 2015 11:17 am
What do you do if the media comes calling? First, take a deep breath. Then, read the 10 commandments of a media appearance so everything goes smoothly. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Adam Connell @adamjayc Goes from Guitarist to Guru

Adam Connell's career didn't start out like most in the marketing field. Today, he's the operations manager for a U.K. … More
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