It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.
Behavioral Economics for Entrepreneurs
Posted by ZaneSafrit under MarketingFrom http://www.smallbiztrends.com 5777 days ago
Made Hot by: lyceum on July 8, 2008 4:11 am
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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5773 days ago
5773 days ago