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It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.
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Comments
This sounds like a really interesting read. It never ceases to amaze me how the human mind works. Good stuff. Love topics like that.
The consumers are not always right. It is time to use the wisdom of the father of logic, Aristotle.