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When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg.
Here are best practices gleaned after watching this marketing phenomenon for well over a decade now. View full story...
Here are best practices gleaned after watching this marketing phenomenon for well over a decade now. View full story...
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