BizSugar.com › Marketing › The Importance of Being Different: Creating a Competitive Advantage With Your USP - Moz

"The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before." The amount of marketing knowledge that can be taken from this one simple statement is astounding. Heed the words, stand out from the crowd, and you will have success.