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Aren’t you sick and tired of trying to figure out this social media stuff? I can’t say I blame you. Social media for solopreneurs can be quite a challenge.
If you’re anything like me, you’ve probably tried tons of different advice. You might have even had some success.
But then you hit a wall.
I Read More

One of the best ways to promote your small business is through the media. But it’s hard to get media attention. Have you tried reaching out on social media every day, calling every time you have something to say, and creating a sense of urgency so the media gets engaged? Well guess what? That’s not Read More

If you want to break through all the noise on social media, it sometimes pays to advertise. And when it comes to social media advertising, Facebook is still the king. If you want to make the most of your Facebook advertising efforts, then check out the 10 things you might not know about Facebook ad Read More

As a business owner operating out of your home, it’s likely that you assume your homeowner’s policy provides sufficient coverage. It doesn’t. While you should read your homeowner’s insurance policy to determine what is covered and what isn’t, it’s smarter to consider purchasing policies expressly d Read More

Great employees are a wonderful gift, but individual heroics aren’t healthy for your business. Someday, you will start thinking about leaving the business. When you begin planning for your transition, what will your company systems sound like when you describe them to a critical buyer? Read More

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again. Read More

What’s coming next for email marketing this 2016? Thus far, things are looking pretty good. Responsive designs are becoming more present, quality emails abound and a wealth of new strategies are being developed by web marketers to make sure their business can live up to the competition. Read More

In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. But how does any entrepreneur know which ideas to implement, and which ones are best left behind? Read More

There are said to be seven business skills that every business man or an entrepreneur adopts to build his empire. Read More

The foot in the door technique is as old school as it gets when it comes to selling. Its core principle is one that can be used in almost any industry. Read More