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Back when link building meant creating 50 links in a day with citations, social bookmarking, email spamming while wearing a giant, leather, old FUBU jersey with DJ Jazzy Jeff playing, I thought link building was difficult. But, nowadays, it’s even more difficult than that…and requires less sportswe Read More

Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. Read More

Don't Let Them Get to You.
If you are surrounded by negative people, make sure you don't let them get to you. Don't let them stop you aiming for your goals. Read More

One of the most demanding challenges facing all businesses with content marketing strategies is producing content. For larger businesses, it is the task of finding a steady stream of topics to write about, while smaller businesses have the added burden of finding time to actually produce the conten Read More

In this Golden Age of distraction, what does it take to focus?

How do we do what we must so we can have the lives we really want? Instead of blaming our puny attention spans, we should dig deeper to understand how certain products affect us. Read More

Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? Read More

The majority of businesses that engage in online marketing fail at it. Despite the promises from marketing agencies, social media gurus or popular marketing blogs, most just can’t seem to get it to work. It doesn’t matter if it’s SEO, social media or paid advertising, they see little to no result Read More

You don't need to have an MBA in Marketing or hire a Marketing Consultant to have a Marketing Plan. But it is critical to the success of your small business. Here's an easy 6-step Marketing Plan you can do in 60 minutes. Read More

When I set out to open a medical cannabis dispensary in the Chicago area, I recognized that a move into the new cannabis industry would be riddled with challenges. I decided then and there that I would draw upon the years of skills I had amassed in the healthcare field. With that said, my experienc Read More

Running a business comes with inherent risks: An employee could get injured on the job; a natural disaster could destroy property; or a client could file suit, alleging a contractual breach. For those and other reasons, it is important to protect your assets, both business and personal. One of the Read More