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The function of leadership is to move people in a positive direction. There's a specific skill necessary for inspiring others. And it's not what you think ... Read More

Does your business have a mobile marketing strategy? If not, you run the risk of falling behind. Here's how to design a mobile strategy for your business. Read More

Given the importance of email marketing to retailers, your approach to email needs to be on point. Take this seven-step email marketing checkup and see how you’re doing. Read More

If you’re looking to break into the franchise business in the new year, but want to make sure it’s an environmentally friendly opportunity, you’re in luck. Here are 50 green franchise opportunities for you to consider in 2017. Read More

Running your own business is a great way to experience career flexibility and financial independence. While it’s an idea that has crossed nearly everyone’s mind at one point or another, very few actually capitalize on such thoughts. There are a number of common barriers that are inherent to the sta Read More

Livestreaming is becoming increasingly popular with individuals and businesses alike. But for businesses that actually want to increase revenue through livestreaming, there aren’t quite as many options. That’s where Peeks comes in. The company mixes livestreaming and social commerce in one platform Read More

Considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers. This is a problem that can easily be resolved by making good use of the Internet when promoting your brand.

The purpose of this post is to educate you on the different w Read More

Raising prices can sometimes annoy customers. How can you raise your business' prices without suffering the wrath of your customers? Read More

In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts visitors into Read More

Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More