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Results from the latest National Federation of Independent Business’s survey of 619 NFIB members on small business confidence showed a dramatic spike in optimism—NFIB’s index rose to 105.8, the highest it’s been since 2004.

Why the spike in small business confidence? What does it mean for the ec Read More

Whether you want to grow your brand or keep it more successful, your main goal would always be to know the number of people’s attention your brand got and how well your brand has grown. New metrics help in determining, realizing and finding out new possibilities, realities, and facts. Read More

Evergreen content brings an incredible ROI and its timelessness is key to building a brand image that implies professionalism and trust.

If you'd like to boost your content marketing strategy, bet on evergreen content. Read More

Hashtags are an essential part of social media marketing and growth on Instagram and Twitter. With that said using hashtags correctly can be a little confusing. In this post I'll review the top hashtag mistakes I see people and businesses make over and over. Read More

This may sound silly, but you should hire a hacker to launch a cyber attack on your systems. It is called penetration testing, and here is why you need it. Read More

We live in a business world that’s largely ruled by automation. As a result, you’re losing time and money if you’re manually doing something that your competition is streamlining through automation. But are you aware of the various marketing tasks that your competitors are already automating? Read More

Millennial customers drives the business world. To keep them engaged, businesses need to offer personalized service. Here is a guide to the trend. Read More

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcastin Read More

A good entrepreneur is not necessarily born a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Read More

Creating and defining your voice is a process of selecting a set of traits that comprise an identity, and then communicating in a way that expresses and prioritizes those traits. How can your business find its very own brand voice? Here are some steps and tips that can help you: Read More