BizSugar.com › User › stepbystepmarketing.com › Voted

Conrad Jay Levinson, the founder of guerilla marketing, makes this provocative statement about sales proposals on his website: “There are poor proposals, which rarely get the business for you. There are good proposals, which might get the business for you. And then, there are guerrilla proposals." Read More

Calling customers to follow up after they have complained or made a purchase can provide you with some significant benefits. Yet what questions belong on your phone survey, and what is the best way to conduct it? Read More

In their book The Breakthrough Imperative: How The Best Managers Get Outstanding Results, authors Mark Gottfredson and Steve Schaubert give a case study about a fitness equipment manufacturer that selling 39% of all units in its industry, but is capturing only 20% of industry profits.
Read More

Theater companies, symphony orchestras, and other performing arts organizations have done an especially good job of identifying customers’ fears and addressing them with innovative marketing. Here are some of the questions they’ve addressed and overcome.
Read More

First, Apple service reps say that they are sorry that the customer is experiencing a problem. Second, they ask permission to look at the malfunctioning device and allow the customer to hand it to them. Read More

Every company has a story. If you tell yours compellingly on your website, in your brochures, and in other strategic places, you can enjoy some significant benefits. Potential customers will discover that you are the kind of company they would like to do business with.
Read More

If you walk around a French city and look at billboards with their bright colors, humor, and blatantly sensual images, you will see that French advertising really is different from American. Read More

There are many kinds of marketing emails. Some encourage customers to buy a specific product. Others urge them to take advantage of a special coupon or offer. Others drive traffic to your Facebook page or website. But here is another way to classify your emails and generate bigger responses. Read More

If you think that you have already heard every good idea about writing compelling copy, take a look at a post that Tea Silvestre contributed to the Firepole Marketing blog last month. The post recommends mixing five classic cooking flavors into the copy that you write.
Read More

Have you considered putting customer profiling information on your website, where potential clients can review it and see that doing business with you would be a good idea? For a case study of a company that is applying this strategy well, visit Gryphon Roofing and Remodeling online. Read More