BizSugar.com › User › stepbystepmarketing.com › Voted

Whether you sell products or services, chances are you can generate more profits by making holiday offers in your marketing emails and on your website. But how do you decide which of your offerings to feature and how to present them?
Read More

Now that the results of the presidential election have become a part of history, I’d like to share two marketing questions that I was thinking about during the months of campaigning.
Read More

Fixology is a company that repairs watches and jewelry while customers wait. When designing its store at the Mall of America in Bloomington, Minn., the company placed a repair bench right in the store’s front window. As a result, people passing by can watch a repair in progress.
Read More

Where can you get good ROI on your advertising dollar this holiday season? One good choice is to advertise on websites that are of local interest. Read More

If you do business with other companies, how effective are the marketing emails you send during the holiday months of November and December? Opinions differ on that question. Read More

“Not Getting Sales Leads? Revisit Your Calls to Action,” a recent post on the Nimble Marketing blog, suggests some targeted ways to write website and email copy that generates more sales leads. Here are some strategies that the blogger, who is identified only as “Todd,” suggests.
Read More

I have a friend who visits a Panera store nearly every day on his way to work, buys coffee and a muffin, and presents his MyPanera member card at the register. That’s effective customer relationship marketing at work, so I asked why he applied for a Panera card and why he uses it.
Read More

An Australian daredevil named Felix Baumgartner set the news channels buzzing last week when he took a record-breaking, 24-mile free fall from an airplane over New Mexico. He had a sponsor – Red Bull. Now that’s one assertive way to build a brand.
Read More

Whether you sell forklifts or prepare people’s taxes, the time could come when you have to tell your customers, “We did something wrong, but now we are going to make things right.” I’d urge you to visit a special site that Toyota has set up for customers whose cars are subject to product recalls. Read More

Many marketing companies have set up YouTube channels in the last year. The result is that with a little hunting around the site, you can find a wealth of helpful information about marketing challenges that you are facing.
Read More