Nonprofit organizations often do an excellent job recruiting and keeping members. Do they possess some specialized skills or knowledge that for-profit companies can use too? For some answers to that question, I recommend a book by Sarah Sladek.
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Stepbystepmarketing.com voted on the following stories on BizSugar
Customer-Winning Wisdom from Membership Associations
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4167 days ago
How to Make Online Customer Reviews More Believable
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4171 days ago
Made Hot by: centrifugePR on December 1, 2012 1:28 pm
Have you ever read the customer reviews that a company has posted online and thought that they were just too good to be true? If so, you were probably right. The reality is that “planted” reviews from a company’s own employees or favorite customers rarely ring true.
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Fishing Equipment Companies Cast Off-Season Promotions. Should You Too?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4173 days ago
Fishing is about the most seasonal activity I can think of. Once the mercury drops and lakes freeze, that’s about it for fishing. Yet during the cold months is the time when fishing marketing moves into high gear.
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Direct Mail Disaster Prevention Lessons from Hurricane Sandy
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4174 days ago
If I had sent a direct mail piece in some areas of New Jersey and New York just before Sandy hit, I could have lost a large investment, with little hope of recouping my costs.
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Why it’s Vital to Collect Deeper Customer Info at Points of Contact
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4178 days ago
“Customer Profiling: Using Your Customer Data to Improve Your Marketing ROI,” a free whitepaper from D&B, offers some strong insights on segmenting your customer database so you can sell more.
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Four Ways Get Your Marketing Emails Opened During the Holiday Season
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4179 days ago
Your clients and customers are going to get an avalanche of emails over the holidays. How can you improve the odds that they will notice and open your marketing emails over the next few months?
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Should Your Company Have an iPhone App?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4180 days ago
As I mentioned in a tip here on September 27, DeWalt tool company has developed an iPhone app that is a standout. Construction pros can use it anywhere to estimate bids for construction jobs they’re bidding for. Each time they do, they are reminded that DeWalt makes their preferred tools.
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Should You Create a Wikipedia Entry for Your Organization?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4180 days ago
You have a website. Chances are that you have a company Facebook page, and that you take part in other social media marketing initiatives. But should you have a Wikipedia entry about your company too?
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Case Study: Commercial Printing’s Website
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4185 days ago
Some small companies have excellent websites that could stand proudly alongside those of far bigger businesses. One such company is Commercial Printing in New Castle, Pa. If you visit Commercial Printing’s website, you will find features and flourishes that merit consideration on your own website.
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Ad Juggler’s Free Guide to Online Ads is a Must-Have
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4186 days ago
If you’re new to running online ads, I urge you to download a PDF of Ad Juggler’s free Guide to Online Advertising. It’s a terrific 20-page manual that explains online advertising agencies, pay per click and affiliate campaigns, ad tracking, and many other must-know issues for advertisers.
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