BizSugar.com › User › stepbystepmarketing.com › Voted

DeWalt, the company that makes ultra-durable tools for construction companies and serious woodworkers, has packed a lot of terrific features into a great-looking website that builds the DeWalt brand beautifully.
Read More

The words you use to describe special customer offers need to be somewhat special themselves. Today, let’s look at two companies that do it well.
Read More

A great deal has been written about customer relationship marketing for companies that sell B2C. But how can you build durable relationships with your clients and customers if you sell B2B? Read More

The Becky Thatcher Restaurant in downtown Hannibal, Mo. isn’t a chain or a franchise. It’s not about to make the cover of Entrepreneur or Business Week. But judging from a recent profile of the restaurant in the Hannibal Courier-Post, maybe it should.
Read More

Small companies can unlock a lot of marketing power by simply writing down descriptions of their most important customer segments. Pro Closets, a company that manufactures high-quality closet and storage systems, did just that. Read More

A friend called me recently because a marketing email she had just received had offended her. “It referred to physicians three times as men,” she said. “Couldn’t the copywriter have made just one of those doctors a woman?” The answer is, the copywriter should have. Read More

Lee Odden makes a great observation on the TopRank blog when he notes, “The best SEO advice isn’t about SEO.” The real goal of SEO, he writes, should be to “bring in keyword and social media optimization strategically to reach business goals for any kind of content..."
Read More

Here are two guerilla marketing case studies that center on the Olympics. I think that it is interesting that the first of these tapped the energy of the Olympics to create a campaign that was actually held in Germany, not London.
Read More

How can you make sure that your marketing emails can be read and responded to when they are read on handheld devices? Here are some steps that I have found helpful as a business owner, even though I’m not a computer genius.
Read More

If you post a blog on your website and feel like you’re running a little short of new topics to cover, I just found a terrific list of 88 topics to write about. They were collected by content consultant Miranda Miller for the Search Engine Watch blog.
Read More