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You are probably using Google Analytics to monitor how many visits your website is getting, where your visitors are coming from, and what they are doing once they arrive on your site. But let’s take a look at two free online analytics services that you might want to use alongside Google Analytics. Read More

“Regardless of a business’s niche, clientele, or product offerings, every business must develop product labeling and packaging methods to expedite the spread of their brand,” Jessica Weiner tells StepByStepMarketing.com. Read More

The Virtual Executive: How to Act Like a CEO Online and Offline by D. A. Benton isn’t a book about marketing. But Benton’s advice about communicating clearly can be applied to marketing and company-building. Here are some of Benton’s suggestions for improving email communications. Read More

According to “Keeping Pace with the Super Consumer,” a new study from the consulting company ForeSee, a lot is riding on the experience that customers have the first time they visit retail websites. Read More

How do you and your marketing team try to understand who your best customers are and what they want? Do you brainstorm and use an intuitive approach? Or do you use an analytical approach by poring over statistics, website analytics, and other hard data?
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Buyers of Lexus cars have come to expect one of the best customer-service experiences in the automotive industry. To keep that service top-notch, Lexus is creating two new customer-service positions that will be introduced at 232 U.S. dealerships starting this month.
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Most copy writers believe that adverbs only water down the strength of ad copy. “Call us really soon to place an order,” for example, is a call to action that has no energy at all. All you have to do is cross out the adverb “really,” and it gets a lot stronger.
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Toll Brothers Inc., a leading builder of luxury homes, was one of a handful of home builders that remained profitable in the housing crisis of the late 1980s. Part of the company’s resilience can be traced to many wise decisions made over the years by the brothers who founded the company in 1967. Read More

When I speak with customer service representatives, I can always sense pretty quickly if they are energetic, attentive, positive, and engaged. I am sure you can tell too, and that you too are more likely to do business with companies where representatives are upbeat.
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Have you noticed that email newsletters seem to get less interesting over time? You sign up for one because the content seems to be compelling or useful. When the first few emails arrive, you open and read them. But then a tipping point comes when you wonder whether you should open them.
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