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If you’re looking for new customers, as part of your business development strategy, you can learn a lot from self-storage centers. Here are some customer-winning insights that R.K. Kliebenstein, a self-storage business consultant, shared in a recent interview with StartingaBiz.com: Read More

Are you recognizing opportunities to improve customer service standards on a regular basis? Or are you so busy with the daily routine that you’re missing key opportunities? The Temkin Group, a brand and marketing consulting company, recently analyzed data from 292 companies and pinpointed these six Read More

If you sell products or services to companies with 100 or more employees, your salespeople may have noticed this truth about the sales process: It’s easier to sell to the CEO of a prospective buying company than it is to sell to mid-level managers. Read More

When it comes to dealing with editors and reporters, you don’t have to be famous to garner publicity for your business. Whether you’re the CEO of a large corporation or the owner of an emerging business, media professionals are drawn to those who have a good story to tell and with whom they have so Read More

Understanding the top issues that your customers are experiencing is key to business success. Armed with this knowledge, you can improve your products or services or launch new ones to meet customers’ needs. Here are a few ways to get closer to your customers and, as a result, make marketing much e Read More

After a couple of years in a challenging economic environment, buyers are still likely to be price-sensitive. But that shouldn’t stop you from charging a premium price for a unique product or service, especially in markets where there is no direct competition. Here are four niche marketing principl Read More

In today’s wired world, both good and bad news spreads fast through social media sites such as Facebook and Twitter. Of course, that can be both a blessing and a curse. Here are three ways to ensure that your customers are saying positive things about your company on these public forums: Read More

Successful customer communication is the foundation of all sales. That’s why the most persuasive and effective salespeople are those who naturally speak their customers’ “language.” One well-established field of language study, sales linguistics, helps us to understand how salespeople and their pro Read More

A study conducted by the Online Publishers Association (OPA) uncovered some good and bad news about advertisements that appear on websites. The good news is that 96% of website visitors really do notice them. The bad news is that if your ad doesn’t trigger a response within 10 seconds, it probably Read More