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Customer turnover is a fact of life in business. But studies show that if you increase customer retention by just 5 percent, you could increase profits by 25 percent or more. One great way to boost your customer retention program is to communicate with your different customer segments in different Read More

Highland Spring, a British maker of bottled waters, has just launched Hydr8, a low-priced bottled water. Unlike high-priced international brands and Highland Spring’s other waters, Hydr8 will be distributed through “budget stores” and food-service wholesalers. Read More

There’s nothing unusual about how American Express recruits and hires customer service representatives. It posts jobs online, interviews applicants on the phone, then invites finalists for in-person interviews. Read More

There’s money to be made renting giant slides, merry-go-rounds, and moonbounces. In case you don’t know what a moonbounce is, it’s an inflatable mesh-sided room in which kids can jump up and down. According to an article on StartingABiz.com, moonbounces rent for between $85 and $350 a day, and gian Read More

For years, bowling alleys stuck to a simple business formula. They generated most of their income by renting to leagues and filled in around leagues by catering to individual bowlers and birthday parties. They also made a little income by selling equipment, renting shoes, and dishing up pizza, burg Read More

Studies show that many small business owners don’t know what a Facebook company page looks like or why they would ever want one. If that sounds like you, you might be missing out on a terrific low-cost brand-building opportunity. With a Facebook page, you can: Read More

If you find that you have lost a significant number of customers unexpectedly (often something you notice year-over-year if it’s happened to you), it may be worth doing some research so you can understand what caused the change. If the group of lost customers is large enough and significant enough, Read More

A story posted on the Kitchen & Bath Design News blog teaches an important lesson about managing customer relationships. The owner of a kitchen and bath renovation company had signed a contract with a customer for $18,500 to install new cabinets and counters in the kitchen, plus cabinets in the gar Read More

Smaller companies that engage in customer market research usually concentrate on specific customer traits like age, income, educational level, and family size. When a business-to-business company is profiling its target clients, it usually considers industry, number of employees, annual revenue, jo Read More

They call it the World Wide Web for an obvious reason: it’s everywhere. Yet, you can still advertise strategically on the Internet and reach local customers in your county, state, or town. Here’s how to advertise your business online to local customers — without breaking the bank: Read More