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In the age of social media, email marketing, and website ads, it is easy to forget that newspaper space ads can play an important role in your marketing plan. They remain a highly effective way to target your marketing message directly to residents of a specific region or members of a defined demog Read More

Fortune Magazine’s list of consumer buying trends for 2011 provides lots of food for thought for small and growing businesses that want to prosper in the coming year. Here are some tips on how you can profit from what lies ahead. Read More

Close relationships with customers really can drive growth and sales. Here are four strategies to help your business improve in this critical area of customer relationship management. Read More

The first 5 seconds of a visitor’s experience on your website will most likely determine what they do next. If the user is not attracted or impressed, they will “bounce” and quickly leave your website – then visit your competitors instead. A bounce rate over 50% is potentially a problem – and an Read More

Why you should concentrate on building your team before you start on anything else. Each Monday we focus on one activity you can do today or over the next week to build yourself a better business. These short, actionable posts will show you what steps you need to take to take your business to the n Read More

In the marketing world, there’s been some buzz of late about the change to Starbuck’s logo. It’s gone “typeless,” and there is now no association of the Starbuck’s name with the pretty green mermaid. Here’s a very small quiz to see how many of eight logos you can match to their brand name. Read More

Let’s get right to the monstrous meat of the marketing matter (bet ya can’t say THAT ten times real fast!).

Monster Size Marketing Mistake #1: Throwing fistfuls of money into an unproven product or service. Read More

It can be hard to know or like all your customers equally. If you’re a middle-aged business owner, perhaps you’re just not enthusiastic about decoding the differences between Generation X, Generation Y, and the whole youth segment. Or if you have always sold only B2B, perhaps you don’t feel motivat Read More

Groupon.com, one of the fastest growing companies on the Internet, emails its members daily offers to buy discounted deals in their residential areas. One recent deal, for example, offered members in New Jersey an opportunity to buy $40 worth of food at an Italian specialty store for $20. It’s a gr Read More

A recent post on one of Harvard Business Review’s blogs offers some unexpected news about sales training. Authors Matthew Dixon and Brent Adamson report that managers who coach their weakest salespeople usually don’t get much of a return on their investment. Surprisingly, managers who coach their m Read More