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If people are liking and following you on Facebook, how can you turn them into living, breathing sales leads? It seems like crossing a great divide. But it can be done if you apply these strategies.
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In a recent post on the Pro Copy Tips blog, Dean Rieck describes mistakes that copywriters make when serving their clients. Some writers don’t take the time to understand their clients’ customers. Others become defensive when clients ask to change a word of their brilliant copy.
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You are writing your emails to trigger a response, like buying a product, taking a coupon to a store, liking your company on your Facebook page, or signing up for an email newsletter. But if your emails only focus on your needs, your readers won’t be engaged enough to do what you want them to.
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Chances are that you have already gathered a lot of information about the customers you meet face-to-face, who buy from you online, and who buy from you via direct mail and other channels. But how much do you know about the customers who are following you on social media?
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A recent email from the Metropolitan opera makes top donors feel good about contributing money but also pleases people who contribute much less. Clever copy brings that message home.
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If you’d like to learn a lot of great ideas for seasonal marketing, I’d urge you to visit Scotts online. Scotts, which sells products for lawn and garden care, has created some terrific ways to tie its marketing to the time of year. Read More

I have a simple piece of advice for you today. If you send marketing emails and want to check the effectiveness of their subject lines, visit SubjectLine.com and start using the subject line checking tool that you’ll find there. It’s powerful, useful, and free.
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Few customers will follow your advice if you tell them, “You should buy this!” But telling them how to make that buying decision can help you close more sales, according to a new study from Coldwell Banker.
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It is tempting to rely exclusively on the verb “to have” when you are writing copy that describes your products. The lawnmower you are selling has a pull start, for example. It has a bag that catches grass clippings. It has oversize wheels. Repetitive copy like that doesn’t capture attention. Read More

On July 5, Taco Bell introduced a range of more upscale entrees in a new section of its menu called Cantina Bell™. The new menu moves the chain’s offerings to a higher price point of around $5.00 per entree, and provides a valuable case study about taking a product line upscale.
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