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If you operate a call center, you already know that it can cost $3,000 or more to train each of your phone representatives. Turnover can be exceptionally high if you are hiring members of Generation Y – young adults between the ages of about 18 and 28. Read More

Have you put social networking buttons on your company website? If not, you could be missing out on a chance to spread the word about your company, your products, and your services.
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“We Bring Good Things to Life,” a slogan that GE used for more than 20 years, was everything that a good company slogan should be. It communicated a company value that mattered to customers. It was memorable. It worked for a full range of products. It worked in print ads, radio ads, and more. Read More

A new study conducted by Crain’s BtoB Magazine and a marketing company called Bizo offers some food for thought. The survey polled 326 B2B marketing executives at companies across the U.S. and found that although email is their top marketing choice, its full potential has not been reached.
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Most copywriting experts today agree that headlines need to grab attention in less than a second. But how can you hit that target when you have very detailed information to convey? Read More

Kristi Fox, Second Vice President of Group Client Relationships at Minnesota Life, recently shared her views on top customer service in an interview for the Dave Stein blog. “We’re good, but we’re also human,” she said. “If we mess up, we fess up..."
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Do you need to design a customer survey? The good news is, you don’t need to start from scratch. Here are five companies that offer free survey templates online.
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When you boil it all down, airlines are really selling something pretty simple. They are there to transport people from one place to another. That could be why airlines have always had to rely on customer-service extras to differentiate themselves from competitors.
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If you’ve visited Washington, D.C., recently, you know that Georgetown Cupcake on M Street NW has become a major destination. How have Katherine Kallinis and Sophie LaMontagne, the sisters who started the company, turned a humble cupcake into such a blockbuster success?
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“With between 70% and 80% of future sales coming from data segments already engaged with your brand, using engagement segmentation to drive sales can be extremely effective,” write Matthew Kelleher and David Rowe in a new white paper from RedEye.com. Read More