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When Ken Sims founded The Sims Plumbing Company in 2005 and started looking for customers, he immediately put an ad in the Des Moines, Iowa, Yellow Pages. Let's find out where he is spending his marketing dollars now. Read More

I learn something from every marketing email that arrives in my inbox. Sometimes I find a clever new tweak or feature. At other times, I see areas for improvement, or outright miscues. But those emails always serve as a marketing laboratory for me, and I believe they can for you too.
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If you’re spending marketing dollars to place ads on other companies’ websites, here is some sobering news. According to a new survey conducted by Warc, a company that monitors advertising trends, 31% of all online ads are “never seen” by website visitors. Read More

The customer service representative was almost certain that the keyboard was not plugged into the back of the computer. However, he didn’t ask whether the keyboard was plugged in, because that question could have insulted the caller. Are great customer service representatives like that born or made Read More

Shoeless Joe’s Limited, a Canadian restaurant chain that opened its first location in 1985, started making plans back in 2008 to open new locations in Toronto and other locales. But first, management wanted to find out how those plans would sit with Shoeless Joe’s current customers.
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Today I will be writing about BrewDog, a brewery in Scotland that has applied some very unusual approaches to building its brand and standing out from other beer makers. Let me state up front that some of the concepts and words that BrewDog uses are politically incorrect.
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A well-crafted space ad remains one of the most effective ways to get new customers to pick up the phone and call you, visit your website, or look for your products at retail locations.
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Successful businesses have life cycles, because they usually serve different customer groups at different times during their growth. The question is, how should your customers change as you grow and define your niche? Read More

If you know any parents whose children are being tutored for tests or learning skills, chances are that many of them are using the services of a Huntington Learning Center. If you think about other tutoring companies, you will realize that Huntington has a stronger identity than any of them.
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The last sale you made is probably more important than your next one. I say that because the clients you won in the past can play an even more critical role in your long-term success than future clients can. Read More