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A study, “Email Marketing Benchmarking Report©” from B2B Marketing, polled 250 companies and found that 53% of them expect to spend more on email marketing in the next year. According to the companies that were polled, these are the 10 critical “must haves” that any successful B2B email needs. Read More

Delivering excellent customer service is one of the most effective ways to boost customer retention. That seems obvious, yet these observations from “The Top 9 Ways to Increase Your Customer Loyalty,” a free white paper from Allegiance.com, drive the point home. Read More

If pet copywriters are tying their marketing to the change of the season, you should be thinking about it too. No matter what kind of business you do, here are some strategies and copywriting tips that can help you sell more.
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Does your email strategy for new customers work this way? First, a customer opts in to receive emails from your company. Second, you start sending that customer the same email series that you are sending to everyone on your list. That two-step approach could be losing customers. Read More

“The Web offers a great opportunity for local businesses to acquire new customers,” Michael Koploy writes on his Software Advice blog. He also offers a checklist of steps that small businesses should take to assure that they will be found when customers search for local companies.
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A geographic information system (GIS) is a database of information about a particular region. A GIS can be used to design better cities, to plan political campaigns, or to identify the best locations for new stores. Here’s a case study that illustrates how they can be used to find new customers too Read More

When designing websites or marketing emails, many companies today seem to think it is permissible to “borrow” images or text from other websites. And the fact is, it’s just not safe.
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B2B advertising has to hit different targets than B2C does. B2C advertising usually needs to convince just one customer to buy, while B2B must convince a number of decision-makers. B2B copy needs to place more stress on value and payment options. And B2B advertising copy cannot rely on emotion. Read More

There’s money to be made in email marketing. The problem is that if you own a small company, you probably lack the resources to manage your campaigns effectively. Here are three online apps that can help.
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Marketing consultant Al Lautenslager suggests,“. . . make a list of the benefits you offer your customers and prospects. And then I suggest that you make a list of the benefits that your competition offers. If those two lists are identical, neither one of you has a competitive advantage.” Read More