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A logo helps a business or website identify itself from other competitors. Here are six reasons why logo is important and beneficial for your business Read More

Live chat support is considered a staple of customer service, but it’s also an important piece of the marketing puzzle. In fact, live chat is even more valuable when integrated into your marketing strategy framework. Read More

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you Read More

Earlier this month, more than 6,000 business leaders and IT decision makers from nearly every industry joined together in New Orleans for the first-ever Microsoft Envision conference. Microsoft Envision was created to bring business and technology leaders together to share insights and uncover solu Read More

Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase. Read More

As mobile email opens consistently stay above 50%, it’s increasingly clear that email campaigns need to be designed with mobile subscribers in mind. Read More

It’s not often you’ll find me writing any doomsday type of posts. But this is your AdWords strategy wake up call.

There’s a pandemic going on in almost all PPC accounts, and it’s slowly sinking your ROI without you even knowing it. Read More

You may want to avoid opinions at all costs, when you buy a franchise. That’s right; even opinions from me (or other franchise professionals), serve no real purpose when you’re buying a franchise.

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Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More

These days, developing systems for your business is a must if you want to grow.

Here are the helpful tips when you develop your system.

1. Know and understand what you want to accomplish
2. Do not reinvent the wheel
3. Use different perspectives
4. Use automation to improve the process
Read More