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A lot of people are using Quora nowadays to drive traffic to their websites. It amazing how merely the act of engaging an audience through a series of questions and answer can promote thought leadership, and ultimately convince bands of followers to know more about you (or what you have to offer). Read More

Marketing on the Internet isn't as similar to regular marketing as many would like to believe. The "culture" of the Internet has a fairly consistent history of being skeptical about most commercial endeavors and also has what some might call an over-sensitive sales pitch detector.

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How do you ensure that time, effort, and cost put into team building activities doesn’t go to waste?
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The business plan for strategic growth is about core business decisions, steps, metrics, and making things happen.
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A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who knows?” Read More

How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it’s easier to decide how much to write so your copy converts better. Check out this new video where I explain the “F” in the F.A.C.E. formula and show you several ways to apply it to your copy. Read More

Creating an effective search engine strategy is the only way you can make it easier for prospective clients to find your company online. It’s a proven way to get more traffic to your site, which is exactly what you want. Read More

Even if you’re the best blogger in the world, you’ll lack readers if folks can’t find your posts online. How do you lead readers to your posts? By promoting your blog in as many ways as possible. Read More

If you’ve been wanting to get into the social media game but aren’t sure if you can handle the plethora of platform options, this is the blog post for you. Your small business can get good business from connecting with customers via social media, even if you don’t have tons of time to commit to spe Read More

When stressful situations come up, entrepreneurs and small business owners are faced with the same dilemma: fight or flight. Which should an entrepreneur choose? This post covers the science behind these choices. Read More