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Value-Based Selling is the process of understanding and reinforcing the reasons why your product or service is of value to the buyer. It’s an unfortunate fact that many of today’s B2B sales people are still far more comfortable talking about their products than they are discussing business issues. Read More

It’s amazing to think that we can reach huge audiences without the use of TV, radio, and expensive purchased advertisements.

But the lower costs and ability to reach a huge audience come with other challenges. There is so much marketing “noise” out there, it will be tough to stand out, to find p Read More

Blab.im keeps building out their feature set and the latest addition is the screen sharing option. In this video I show how to share your screen but I also show how you can use this utility to do tutorials from your iPhone.

You can also use the dropins to watch YouTube videos and other multi-me Read More

Discounts, bargains, freebies -- these all cut into your bottom line. Click to learn how to deal with customers who're always looking for a deal. Read More

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (l Read More

Mikaila Ulmer of Sugar Land, TX is definitely one of those rare stories in entrepreneurship. According to the Kauffman Foundation the average age of a successful founder tends to be around 40. This is why I was so impressed when someone told me the story of Mikaila and her company, Bee Sweet Lemona Read More

Why companies need a cross-functional social media team. When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big Read More

Let’s get this straight, “share your content on social media” is not a content distribution strategy. The data is depressive; More than 50% of blog posts sampled by BuzzSumo and Moz had 2 or less Facebook interactions (shares, likes or comments). 50% of the articles had 11 or less Twitter shares. Read More

When I ask owners what makes their company different, most of the time the answer is “Our service!” “We really take care of our customers. If all your small business does is duplicate the standards of corporate giants, please don’t pretend that it is special. Read More

Today is the new age of the entrepreneur, and I see an increasing number of new startups as the economy stabilizes. For new aspiring entrepreneurs, that’s the good news and the bad news, as it increases opportunities, but also increases the startup risk. Thus I often recommend taking a job in a sta Read More