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I'm excited to announce that this is the 50th episode of The Content Champion Podcast. So to celebrate this milestone, I'm discussing strategic writing that attracts more traffic, subscribers and sales with special guest Tim Soulo. Read More

It’s been eight years since the 2008 recession.

I believe we are in a massive recession right now but the media can’t call it that because by definition we aren’t there yet. A recession is defined as a period of temporary economic decline during which trade and industrial activity are reduced, g Read More

Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do Read More

Starting a business is a very exhilarating experience. In the beginning, a new entrepreneur will experience a mixture of feelings comprised of fear and pride. Once sales (regardless of profitability or sustainability) start rolling in, a sense of validation and empowerment will take over. To have y Read More

A savvy approach to online reviews can help convert an angry customer into a brand advocate. Does your company have a strategy for dealing with online reviews? Read More

If you're a small business owner and you have a website you've probably been told at one time or another that you needed to look into search engine optimization (SEO). Unfortunately hiring a professional to assess your site and make changes can be extremely costly. Instead here are some basic SEO t Read More

A logo helps a business or website identify itself from other competitors. Here are six reasons why logo is important and beneficial for your business Read More

Live chat support is considered a staple of customer service, but it’s also an important piece of the marketing puzzle. In fact, live chat is even more valuable when integrated into your marketing strategy framework. Read More

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you Read More

Earlier this month, more than 6,000 business leaders and IT decision makers from nearly every industry joined together in New Orleans for the first-ever Microsoft Envision conference. Microsoft Envision was created to bring business and technology leaders together to share insights and uncover solu Read More