Why companies need a cross-functional social media team. When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing.
Social Media Is Too Important to Be Left to the Marketing Department
Posted by sawarams under Social MediaFrom https://hbr.org 2885 days ago
Made Hot by: advertglobal on April 28, 2016 9:48 am
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