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Followers have a proportional impact on how far and wide your message spreads and the rate at which you get clicks and impressions. Read More

Gibbs constantly gets frustrated with Abby and McGee and all their uber-techy computer gobbledygook because he views it as fluff. The unnecessary details prevent Gibbs from solving the case: his primary goal. Your site visitors’ mission is to purchase products or services.
Without realizing it, bu Read More

Advice from social media experts, who just spoke at America's Small Business Summit, on how small businesses can best use social media. From realizing that top 5% of online videos can deliver more GRP than primetime television on a Thursday to advice on selecting right platform- a nice rundown. Read More

As a small business owner you have to assume many roles, from the chief marketing officer to the VP of Janitorial Services (e.g., cleaning the bathrooms). With so much on your plate it can be difficult to find time to do what is probably the most important activity for your business, marketing.htt Read More

Mobile technology is changing the way people shop. And that doesn’t mean that people are just using mobile payments or completing purchases from their phones. Consumers also use their mobile devices to find physical retail locations where they can make purchases. And a new Facebook advertising feat Read More

Some businesses can succeed regardless of their location. Others are only created with a specific location in mind. Such is the case for Black Dinah Chocolatiers. The founders fell in love with Isle au Haut in Maine. And they built a chocolate business to support their life on the island. Read abou Read More

Any business, no matter how big or small, has to consider building a customer support team that can respond to the expectations consumers have today. Here are 20 tips to building a customer support team for today’s marketplace. Read More

Discover why many have influencer marketing all wrong and six steps you can take to successfully become an influential, industry expert. Read More

As a marketing consultant, what I am really selling is me. No, I don’t peddle prostitution, but as anyone who sells services and runs a small business knows: it’s often less about what you can deliver and more about you. Read More

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? If it’s so important to investors, perhaps you should be using traction Read More