BizSugar.com › Marketing › Tips From Special Agent Gibbs on How to Write Better Copy

Gibbs constantly gets frustrated with Abby and McGee and all their uber-techy computer gobbledygook because he views it as fluff. The unnecessary details prevent Gibbs from solving the case: his primary goal. Your site visitors’ mission is to purchase products or services.
Without realizing it, businesses often hinder their prospects from getting to the end result they desire by writing copy that doesn’t deliver what the client wants.