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While it is possible to stay compliant with the CAN-SPAM rules and still reach out to customers via cold-emails, the tricky part here is in ensuring that your email does not hit the spam box of your recipient (or worse – be called a spammer by your prospective customer). So how can you make sure th Read More

Do you struggle to determine an accurate ROI in social media marketing?

Wondering which of your social media campaigns are most profitable? Read More

Is your visual content dynamic, engaging and diverse? Here's 6 key ingredients to creating a strong visual brand on social media. Read More

Some people think that owning a business is a dream come true, but they have no idea how much work is involved. It’s the truth. If you’re an entrepreneur, maybe you can relate? Read More

Can you change this one thing? How many times do you hear this question from a client? These changes soon add up and you've got a serious case of 'Scope Creep' When do you call for a renegotiation conversation? And how? Read More

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Twitter showed no focus on revenue in the first five years, but was abl Read More

There are at least three issues that are undoubtedly more relevant than finding the perfect business idea. The subjects we will be discussing below are the key points that must be present in every founder’s mindset. Read More

Search engine optimization is a never ending process. There is always something that can be improved or fixed. It seems like it’s almost weekly that we hear there is some new change in the way search results are ranked. It’s difficult to keep up with; impossible if you don’t have the right tools at Read More

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. But fortunately, team building is a sk Read More

Left to their own devices, #todo lists can become unwieldy beasts. Here are a few tips to get huge task lists under control. Read More