BizSugar.com › Social Media › New Facebook Ads Promote, Measure In-Store Visits, Purchases

Mobile technology is changing the way people shop. And that doesn’t mean that people are just using mobile payments or completing purchases from their phones. Consumers also use their mobile devices to find physical retail locations where they can make purchases. And a new Facebook advertising feature aims to help businesses better target those mobile customers and even track the success of those campaigns.