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Gathering documents while applying for a small business loan is often a hassle. Yet there’s no way to avoid loan documents when you’re trying to secure funds. The best way to minimize the hassle is to be prepared and understand how to value a small business. In other words, know all the loan docume Read More

In the latest episode of #BiteSize, Jeff Bullas explains how to go about picking the right channels for your content marketing strategy. Read More

Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the corpora Read More

The rules are there are no rules. - Aristotle Onassis

In the first season of Fargo there's a memorable scene where Billy Bob Thornton's character reveals to Martin Freeman's perpetually downtrodden one a big secret of life. "Your problem is you spent your whole life thinking there are rules. The Read More

In our past blog post, we talked about some basic idea on how Google RankBrain works and its relevance in SEO. In this infographic, we explore RankBrain further and state some important facts that we know so far. Must check! Read More

While negative feedback from customers via social channels can seem like a “hair on fire” moment, the ability to stay calm and think through your response options will greatly affect the outcome. Sites like Yelp and TripAdvisor can provide platforms for customers to talk about their experiences – g Read More

An increasing number of brands and companies are turning to chatbots as a means of enhancing user experience and reaching customers in new ways. With many such chatbots popping up on the widely used platform of Facebook, the spread of chatbots is gaining considerable speed.
Aside from being an obv Read More

As any retail shopper can tell you, checkout lines can make or break the retail experience. Even if you have a great time browsing and find everything you need, coming up against a massive or slow-moving checkout line can ruin the whole experience. Since checkout is a customers’ last impression of Read More

Having a business website is no longer optional. In fact, just having a site isn’t enough. You need a site that really works for your customers. And to do that, you need to look at your website from their point of view.
Smartlook is a tool that aims to help businesses achieve that viewpoint. Read Read More

Welcome to the golden age of social media and digital communications. That’s why breaking news circulates around the globe so quickly — and it’s also why life as a journalist has become more stressful than ever.
From a marketing perspective, that stress presents a golden opportunity.
As a journal Read More