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On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content. Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself. Read More

In this episode of Marketing Nerds, Caitlin Rulien sits down with Jim Dicso of SundaySky to talk about content personalization, and what makes it cool versus what makes it creepy. Jim also shared how to do content personalization right, which platforms to use, and what tactics brands should avoid. Read More

Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren't relevant to your visitors. But there's more to it than that. Read More

Like any social network, your LinkedIn presence and activity will be better the more connections you have. Here's how to do it easily. Read More

It's Christmas in July! Now's the time to start planning for how you'll market this holiday shopping season with your online marketplace. Read More

A boilerplate is an essential component of every good press release. But what is it and how do you write one? Get the secrets here. Read More

Every business and website needs to make sure that they are listed in search engines and directories. It doesn't matter how great a website design you have, if customers cannot find your site, you will not earn revenue. Read More

Community Management is an important part of digital marketing as a whole. If your business does not have a dedicated Community Manager, the results you will see from your social media activity will be limited. Too often I have seen marketing managers or interns given the duty of using social media Read More

SEO can be hard to understand, even for experienced marketers.

For one, there is precious little information available on how1 search engines actually rank pages. Nearly two decades after its birth, the Google ranking algorithm is still largely a mystery. If we do know anything about it, it’s mo Read More

While startups like Airbnb, Dollar Shave Club, Snapchat, Uber and Dropbox get all the attention, there are thousands of other startups that deserve to be placed in the spotlight. Whether you’re a business owner or a consumer wanting to stay on top of the latest trends, here are 10 hot startups you Read More