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Your e-newsletter should be an education-driven, content marketing strategy, but don’t make it look like a newsletter of yesteryear. Read More

So many people put energy into making an exhaustive list of New Year’s Resolutions for their businesses, but often these fall by the wayside after just a few weeks into a new year. This year, I’m here to shake things up. Rather than waiting until January to set your year up for success, I’m offerin Read More

Making cold calls might not be the most fun part of the sales process. But in many industries and businesses, it is necessary. To perfect the art of cold calling, take a look at some of these tips and tricks. Read More

Maintaining an open line of communication with your clients is key to any successful business relationship, as your clients will be more satisfied if they know that you’re behind them every step of the way. This does not necessarily mean you’ll need to spend extra man-hours to keep those lines of c Read More

Guest post on Egg Marketing by Lilach Bullock

A good social media management tool should not only help you save time and become more efficient, but also provide you with the tools you need to improve your social media strategy and the results you get. In this blog post, I’m going to share with y Read More

In its simplest form, custom content is a form of marketing in which the publisher creates content specifically geared towards their target audience. This content is then enhanced by adding personal opinions. It’s this curated content that delivers added value to your targeted audience. Read More

A small business lives or dies by its cash flow. If you’re not staying on top of your accounting, you could be making significant mistakes that can derail business growth. Failing to reconcile your business bank accounts, not keeping track of income and expenses, or waiting to apply payments to ope Read More

One major mistake new Amazon sellers make is creating a “me too” product.

What does this mean? It’s defined as creating a product that’s exactly like the competition but doesn’t add any extra value. These sellers forgo differentiating their products and simply ask the manufacturer to add a new l Read More

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies, you’re falling behind your competitors. 93 percent of online experiences begin with search. Here are the top ten things you can do to make SEO an effective part of your 2017 marketing strategy. Read More

So, you want to be a digital marketer, huh? That’s great! You’re going to be an ace in no time. What’s more, 2017 is the perfect year to start.

Digital marketing, as an industry, has seen significant periods of growth over the last few years and it has been projected that the market will reach $ Read More