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From a business perspective, Periscope is a really great way to market a product. You might have limited audience at the very beginning, but the numbers will quickly grow based on your content, audience and promotion efforts. Here are a few ways that you can use the app to benefit your business. Read More

Success means different things to different businesses. But no matter what your specific idea of success is for your business, you need a way to track it. Here are some key tips to help you measure your success and track your small business goals for 2017. Read More

What business couldn’t use a little extra cash? And some extra technology and online marketing help? Here’s your chance to win BIG right now. The Zoho Sell Big contest is going on through December 31, 2016 — and the prizes are BIG. Read More

If you would like to increase your business through affordable direct mail advertising, Every Door Direct Mail target advertising can direct your mail easily and effectively?

Every Door Direct Mail (EDDM) is a relatively new mailing program offered by United States Postal Service (USPS) with a d Read More

What business couldn’t use a little extra cash? And some extra technology and online marketing help?
Here’s your chance to win BIG right now.
The Zoho Sell Big contest is going on through December 31, 2016 — and the prizes are BIG.
Zoho, the technology company that offers 30 amazing productivity Read More

What business couldn’t use a little extra cash? And some extra technology and online marketing help?
Here’s your chance to win BIG right now.
The Zoho Sell Big contest is going on through December 31, 2016 — and the prizes are BIG.
Zoho, the technology company that offers 30 amazing productivity Read More

When it comes to privacy issues, much of the press focuses on companies like Facebook, Twitter, Google, etc. Unfortunately, that focus often ends up being a distraction from the real offenders. For the most part, we consider Facebook to be a self-inflicted wound since the content is typically poste Read More

With fewer than two weeks left before Christmas (and Hanukkah, which starts on December 24 this year), brick-and-mortar retailers have a massive opportunity to capture last-minute holiday shoppers. There are plenty of them out there: Last year, more than 35 percent of consumers planned to wait unti Read More

I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. Read More

If you're producing visual content for your brand, you probably already know that visuals are the content type that gets arguably the most engagement online (social media or otherwise).

However, many brands still aren't adhering to visual content marketing best practices. I've seen too many exam Read More