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In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm covering some overarching advice today as I believe small business owners and marketers need to think strategically about social media use, perhaps Read More

The comparison between freelancers and agencies is a discussion that has been conducted since the dawn of the industrial age. In just about every facet of business marketing and operations, businesses have always made the comparison between the two entities based on a variety of factors such as cost, creativity, and effectiveness. Now the discu Read More

Let's face it...together. Some days we're less motivated than others. That's ok. Here's 8 ways to make that drop in motivation short-lived. Read More

Can you keep up with all the business deductions and the bookkeeping needed for them? No. few of us can. Here's your solution, maybe: Small Business Operator is a book now in its 32nd printing that can help you do just that. 32nd printing shows the book is a dependable resource for you to maximize your profits, minimize your tax expenses without Read More

Are you looking to fund your start up without having to give your business away? Here's an interesting discussion on just that. Read More

Although communication may appear to be natural and easy, it is not as simple as it may seem. Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods. Read More

Sometime the best tools can have undesired results in the untrained hand. Read More

We know customer service is important in marketing your small business. It is one of the key elements that can help you compete successfully against many larger businesses. However, in certain circumstances it can be a big waste of your time and money. Read More

This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are c Read More

Check out these photos w/c represents facts on why businesses should take social media in a serious consideration as part of their strategy. Read More