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The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it's not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how their companies and brands are being r Read More

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you've moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years. Although we tend Read More

I think too many people are focused on the "push" aspects of social media right now. Creating blogs. Producing videos. Sending out tweets. Updating Facebook pages. Launching radio podcasts. Add it all up and this turns out to be a lot of work that needs to get done and every entrepreneur I talk to tells me they don't have enough time to be do Read More

Many people working in the sales profession make these five career mistakes. Don't you follow in their footsteps! Read More

A lot of people think that Social Media sites like Twitter are nothing but a bunch of babble with no inherent value. But a small percent of Twitter Tweets actually show good "pass along value". In this post on the White Paper Pundit blog, you can learn five ways to leverage Twitter and gain additional exposure for your white paper. Read More

This franchise radio show should be taken seriously. {Not that the 2 guys running it do...} Read More

This is big. Old vs. New. Read More

19 Social Media Tips Under 140 Characters Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I've put them all in one place as a brief social media tip digest. Social Media Tips: 1. Unique, brief sound bytes produced consistently can yield great results. 2. Once in a while ask your FB an Read More

The NJ Small Business Development Center (NJSBDC) at The College of NJ (TCNJ) will begin free one-to-one management counseling at the Middlesex County Administration Building in New Brunswick this month. Read More

Not every future franchise owner knows the right questions to ask... Read More