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A black and pink sign stands outside Trendy Nails in Victoria, advertising the pedicures, acrylics and other services the shop offers. But potential clients can also grab up info online, through the business' tweets, status updates and online profiles. Read More

The success stories usually go something like this: Company X starts using Twitter and watches sales spike because of the exposure. Company Y makes a Facebook page and grows its client list by 200 percent in six months. The benefits that social media can offer have businesses of all types jumping on board. But lost in the excitement are some com Read More

If you have dismissed social media sites as a passing fad, you may be hurting your business. Read More

The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? Read More

"Increasingly, customers will connect with one another to make decisions. They will use their uncontrollable voice to do business on their terms, not yours. Brands need to heed that voice. Technology makes information, including customer dissatisfactions, available instantaneously. Technology has created a new stage for consumers to connect with Read More

Don't spend a cent of training unless you have a plan to sustain your investment. Read More

Check out this video. Although I've watched it many times, I never get tired of it. Following the video, you'll find a list of favorite one liners that I've picked out for emphasis... What are the things that you need to take hold of— things that by giving your very best— will change your life? Read More

Deciding when to change your business strategy can be tough. In tough economic times, you can quickly see old sources of revenue melting away giving you a clear indication that it's time to change course. But, of course, change is scary and you can risk alienating loyal customers (and employees and partners) along the way. This article from Busin Read More

Interview with Rieva Lesonsky, CEO of GrowBiz Media, candidly sharing the top 5 mistakes she made when starting a business, and how you can avoid the same errors. Read More

Wiggly Wigglers, a natural gardening business in England marketing techniques like worm composting, has used the Web since the 1990's to promote global sales. This all natural company recently won the Dell Small Business Excellence Award for its use of pod casts, blogs and social networks to not only market to customers but gather input, ideas an Read More