BizSugar.com › Social Media › Avoiding social media mistakes

The success stories usually go something like this: Company X starts using Twitter and watches sales spike because of the exposure. Company Y makes a Facebook page and grows its client list by 200 percent in six months.

The benefits that social media can offer have businesses of all types jumping on board. But lost in the excitement are some common mistakes that can limit — or even eliminate — these networks' effectiveness for a business.

I asked some local Web marketing experts for advice on what not to do.