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Finally some good news from the world wide web: social media is greying. US analytics group Forrester Research issued a report on Tuesday which revealed that engagement in social networks by people aged between 35 and 54 shot up 60% last year. While web research firm comScore reports that only 11% of Twitter users are between 12 and 17 - the tradit Read More

TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website — take Drugstore.com, for example — it takes you to the company's privacy statement page where Read More

Viral marketing is a marketing technique that uses social networking to lead to increased brand awareness as well as achieve marketing objectives such as sales through self-replicating viral processes. Read More

No one can challenge the fact that TV is a revolutionary technology with wide influence and reach, but are advertisers still paying it much heed? TV advertising is very costly while social media advertising could potentially be free or at the very least, affordable. Moreover, social media could be much more effective than TV with people spending Read More

The difference between Public Relations (PR), Advertising and Marketing used to befuddle me. I am sure many of you are still facing this confusion and I plan to help you discern the difference. PR as I have explained in my previous article, involves creating and managing all forms of contact with a company's publics. Hence, PR inevitably has to d Read More

Abby Prince of SmallBusinessNewz interviews Jennifer Laycock, editor-in-chief of Search Engine Guide, about search engine marketing for small business. Among the most important takeaways: using social media is amongst the best ways to promote your small business but use these tools to listen to customers' needs not just to promote, don't worry i Read More

This hour-long presentation on small business blogs with Anil Dash of Six Apart is a great overview for any small business people who are not already convinced of the benefits of a business blog. I will confess that as a professional blogger explaining to clients the importance of blogging and what it can do for your business that I am somewhat bi Read More

The process of finding out about a job, getting interviewed, and eventually receiving an offer for employment starts with networking. By networking I don't mean sending out hundreds of copies of your resume unsolicited to H.R. managers. Read More

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it's a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. Read More

You read it right. Carmine Gallo's post at BusinessWeek.com is a fairly thorough explanation of how NOT to give a business presentation. From obvious disinterest to calling attention to your own mistakes and amateurish use of presentation tools. Carmine's post is a laugh riot because it's a very vivid description of the presentation from hell. Read More