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Rather than focusing on your product and your brand, you focus on your customer. As I like to say, you go to the people. Read More

It's starting to look like I'm putting the Facebook formula together. I made a bet with my brother that I could create a Facebook fan page that could make... Read More

Effective Leaders deal with problems, they identify and correct injustices, always striving to add value to other people’s lives.  They do this by influencing and guiding people to work together towards a common goal. This poses a challenge, because good leadership means mobilising and motivating p Read More

Saying "No" to customers can help a small business grow Domino’s Pizza recently announced the launch of its advertising campaign that will tell customers “No!” if they ask to add or remove toppings... Read More

Telecommuting is becoming an increasingly popular approach to working these days, and starting your own business is as popular as ever. Both options mean that you need a place to work of your own, though, because an employer won’t be providing it.

A home office may be an easy option, but there a Read More

Japanese companies have mixed feelings about their decision-making processes. Employees will admit that the process is quite frustrating at times, and it seems that some Japanese businesspeople regard how their companies make decisions as a fact of life that cannot be changed.

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As life and business seem to be approaching the speed of light, the need for cheap, nimble electronic payments and personal money transferring services has only increased. But if you are using either a bank or a traditional payment processor to move your money, then chances are you’re swooning... Read More

Building Credibility Online: Starr Hall, the author of The Social Wave, goes over numerous PR and marketing tips in this segment from a recent interview. In this segment, Starr talks about Building Credibility Online. Read More

Here are 16 small business PR tactics entrepreneurs can immediately start doing to help drive publicity for their businesses to increase brand awareness. Read More

If you're wondering how to find time to blog, check out these blog tricks and tips to find an answer that works for you. Read More