BizSugar.com › Online Marketing › Wiggly Wigglers: Natural gardening business goes high tech global (Part 1)

Wiggly Wigglers, a natural gardening business in England marketing techniques like worm composting, has used the Web since the 1990's to promote global sales. This all natural company recently won the Dell Small Business Excellence Award for its use of pod casts, blogs and social networks to not only market to customers but gather input, ideas and have conversations worldwide. They also use online communications to stay in touch with the business while away and to manage a considerable amount of data for the benefit of their customers, an excellent example of a small business using social media to gain a global reach.