This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are central to the entire strategy and work as the glue that brings each tactic together to create a truly integrated campaign.
QR Code Qriosity: Ideas to demonstrate their potential (part 2)
Posted by
33interactions under Marketing
From http://33interactions.com.au 1003 days ago
Who Voted for this Story
Editor's Picks
Facebook Timeline: You Can Run But You Can’t Hide
What's the PR Lesson from Facebook?
5 Ways B2B Brands Can Rock Pinterest- What is Truth?
How to Fight Distraction When Working Online
“Hi John, Hi Warren, sex sells because it is a big part of who we are. I...”
“Great post Sian. Nice to continue learning bits and pieces on Twittering...”
“Oh wow thank you - I'm honoured :)...”
“Fiona,
I like point number two the best. Write like you talk. This is...”
“There are, however, certain creative passions like music, for one, where...”
- Legal
-
Privacy | Terms of Use
© 2007-2012 BizSugar.com.
Content posted by BizSugar users
is dedicated to the public domain.
Comments