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Studies show that many small business owners don’t know what a Facebook company page looks like or why they would ever want one. If that sounds like you, you might be missing out on a terrific low-cost brand-building opportunity. With a Facebook page, you can: Read More

If you find that you have lost a significant number of customers unexpectedly (often something you notice year-over-year if it’s happened to you), it may be worth doing some research so you can understand what caused the change. If the group of lost customers is large enough and significant enough, Read More

A story posted on the Kitchen & Bath Design News blog teaches an important lesson about managing customer relationships. The owner of a kitchen and bath renovation company had signed a contract with a customer for $18,500 to install new cabinets and counters in the kitchen, plus cabinets in the gar Read More

Smaller companies that engage in customer market research usually concentrate on specific customer traits like age, income, educational level, and family size. When a business-to-business company is profiling its target clients, it usually considers industry, number of employees, annual revenue, jo Read More

They call it the World Wide Web for an obvious reason: it’s everywhere. Yet, you can still advertise strategically on the Internet and reach local customers in your county, state, or town. Here’s how to advertise your business online to local customers — without breaking the bank: Read More

If you’re looking for new customers, as part of your business development strategy, you can learn a lot from self-storage centers. Here are some customer-winning insights that R.K. Kliebenstein, a self-storage business consultant, shared in a recent interview with StartingaBiz.com: Read More

Are you recognizing opportunities to improve customer service standards on a regular basis? Or are you so busy with the daily routine that you’re missing key opportunities? The Temkin Group, a brand and marketing consulting company, recently analyzed data from 292 companies and pinpointed these six Read More

If you sell products or services to companies with 100 or more employees, your salespeople may have noticed this truth about the sales process: It’s easier to sell to the CEO of a prospective buying company than it is to sell to mid-level managers. Read More

When it comes to dealing with editors and reporters, you don’t have to be famous to garner publicity for your business. Whether you’re the CEO of a large corporation or the owner of an emerging business, media professionals are drawn to those who have a good story to tell and with whom they have so Read More

Understanding the top issues that your customers are experiencing is key to business success. Armed with this knowledge, you can improve your products or services or launch new ones to meet customers’ needs. Here are a few ways to get closer to your customers and, as a result, make marketing much e Read More