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After a couple of years in a challenging economic environment, buyers are still likely to be price-sensitive. But that shouldn’t stop you from charging a premium price for a unique product or service, especially in markets where there is no direct competition. Here are four niche marketing principl Read More

In today’s wired world, both good and bad news spreads fast through social media sites such as Facebook and Twitter. Of course, that can be both a blessing and a curse. Here are three ways to ensure that your customers are saying positive things about your company on these public forums: Read More

Successful customer communication is the foundation of all sales. That’s why the most persuasive and effective salespeople are those who naturally speak their customers’ “language.” One well-established field of language study, sales linguistics, helps us to understand how salespeople and their pro Read More

A study conducted by the Online Publishers Association (OPA) uncovered some good and bad news about advertisements that appear on websites. The good news is that 96% of website visitors really do notice them. The bad news is that if your ad doesn’t trigger a response within 10 seconds, it probably Read More