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PrintingForLess.com sets itself apart with an excellent video on its home page. Called "The Life of an Order at PFL," it follows one printing job through every step of its life cycle at the company. It's a great video to study before you design video for your company website.
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How long should you keep offering products or services that aren’t selling well? According to a post by Eric K. Clemons on a Wall Street Journal blog, the right decision depends on more than sales. It has a lot to do with niche marketing.
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What motivates your customers to do business with you instead of with your competitors? How do your clients perceive your brand? How likely are they to buy from you again? One of the best ways to learn that information is to ask your customers directly.
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When you run an ad on a website or use pay-per-click advertising, it is easy to measure results. It is far harder to determine how many customers call you up or buy from you in person because they saw your online ad. However, a new survey from Google concludes that running online ads really does ge Read More

A Japanese company recently introduced beverage vending machines that claim to read customers' minds. The machines use cameras to estimate each customer’s age and gender, then recommend beverages accordingly. Fortunately, customers can override the suggestions and make their own product selections, Read More

At StepByStepMarketing.com™ we are very big believers in homing in on your company's elevator pitch and sharing it with everyone at the appropriate time, inside and outside of your business. But here's another interesting idea: the ONE WORD or "dumbwaiter pitch." Read More

Customers who have bought from you once are likely to increase their orders by as much as 33 percent on their next purchase, according to a recent survey from Retail Active. The survey also found that pleased customers refer 107 percent more new business to you than people who have never bought fro Read More

“By definition, a business that focuses on a niche market is supplying a need for a product or service that is not being dealt with by mainstream providers,” writes marketing consultant James D. Roumeliotis on the Whitefield Consulting Worldwide blog. That’s why the right kind of niche marketing le Read More

In the age of social media, email marketing, and website ads, it is easy to forget that newspaper space ads can play an important role in your marketing plan. They remain a highly effective way to target your marketing message directly to residents of a specific region or members of a defined demog Read More

Fortune Magazine’s list of consumer buying trends for 2011 provides lots of food for thought for small and growing businesses that want to prosper in the coming year. Here are some tips on how you can profit from what lies ahead. Read More