Close relationships with customers really can drive growth and sales. Here are four strategies to help your business improve in this critical area of customer relationship management.
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Stepbystepmarketing.com submitted the following stories to BizSugar
Why It Pays to Get Personal With Your Customers
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4763 days ago
Test Your Logo Knowledge
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4764 days ago
In the marketing world, there’s been some buzz of late about the change to Starbuck’s logo. It’s gone “typeless,” and there is now no association of the Starbuck’s name with the pretty green mermaid. Here’s a very small quiz to see how many of eight logos you can match to their brand name.
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Overcome Customer Profiling Prejudices
Posted by stepbystepmarketing.com under Public RelationsFrom http://www.stepbystepmarketing.com 4769 days ago
It can be hard to know or like all your customers equally. If you’re a middle-aged business owner, perhaps you’re just not enthusiastic about decoding the differences between Generation X, Generation Y, and the whole youth segment. Or if you have always sold only B2B, perhaps you don’t feel motivat
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Why Your Customers Are Neither “Right” nor “Wrong”
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4769 days ago
Groupon.com, one of the fastest growing companies on the Internet, emails its members daily offers to buy discounted deals in their residential areas. One recent deal, for example, offered members in New Jersey an opportunity to buy $40 worth of food at an Italian specialty store for $20. It’s a gr
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Strategic Sales Training
Posted by stepbystepmarketing.com under SalesFrom http://www.stepbystepmarketing.com 4769 days ago
A recent post on one of Harvard Business Review’s blogs offers some unexpected news about sales training. Authors Matthew Dixon and Brent Adamson report that managers who coach their weakest salespeople usually don’t get much of a return on their investment. Surprisingly, managers who coach their m
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The Guerilla from Kentucky
Posted by stepbystepmarketing.com under Success StoriesFrom http://www.stepbystepmarketing.com 4774 days ago
The Maker’s Mark bourbon distillery in Kentucky seems more like a place for sippin’ on the porch than thinking like a guerilla marketer. But not so. Makers Mark’s Ambassador Program for preferred customers is an example of guerilla marketing done right.
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Email Marketing: How to Build Your List
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4774 days ago
Building a big email distribution list is the most daunting challenge that most small businesses face before executing an email marketing campaign. Yet building a list can be a straightforward process if you apply some of these simple strategies:
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Your Press Release Isn’t Just News Anymore
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4776 days ago
Until a few years ago, online press services were only useful if you wanted newspapers to run articles about your company, and not much more. Now that has changed, in two very important ways.
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Product Personality Down Under
Posted by stepbystepmarketing.com under Success StoriesFrom http://www.stepbystepmarketing.com 4776 days ago
When you think about an Outback Steakhouse, what’s the first thing that comes to mind? Chances are it’s the sound of a man’s voice speaking with an Australian accent, or the image of a kangaroo, or the memory of one of Outback’s Aussie-themed dishes like Kookaburra Wings. It’s no accident when a br
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In It for Keeps
Posted by stepbystepmarketing.com under Public RelationsFrom http://www.stepbystepmarketing.com 4776 days ago
When Apple introduced the iPad in January 2010, it had a big hit on its hands. According to research from the NDP Group, 80 percent of the people who bought an iPad in the first two months were “very satisfied.” But then things changed when only 65% of the people who bought them in the third and fo
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