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When we visited WorkingMother.com recently, we were reminded of how important it is to craft ads that are relevant to the websites where they appear. Here are the ads we saw on WorkingMother.com’s home page: Read More

If you sell to businesses, you already know that your client companies are never static. They’re always introducing new products, courting new customers, or expanding in ways that can create new selling opportunities for you. Consider these examples: Read More

Why do your customers buy your products? If you changed something about them, could you sell more? An unusual way to answer those questions is to apply the Kano Model, a product analysis approach developed by Noriaki Kano when he was a professor at the Tokyo University of Science. The Kano Model ev Read More

You don’t have to be a green company to have some green-minded customers. Whether you sell paint, paving services, lighting fixtures, or plumbing supplies, a certain number of your customers are already seeking eco-friendly products or services. How do you reach them? Here are some marketing option Read More

A recent survey from American Express found that before customers will do business with you, nearly half of them will go online to check out your customer service reputation. The survey also reported that after customers read good things online about a company’s service, they actually experience be Read More

Customer turnover is a fact of life in business. But studies show that if you increase customer retention by just 5 percent, you could increase profits by 25 percent or more. One great way to boost your customer retention program is to communicate with your different customer segments in different Read More

Highland Spring, a British maker of bottled waters, has just launched Hydr8, a low-priced bottled water. Unlike high-priced international brands and Highland Spring’s other waters, Hydr8 will be distributed through “budget stores” and food-service wholesalers. Read More

There’s nothing unusual about how American Express recruits and hires customer service representatives. It posts jobs online, interviews applicants on the phone, then invites finalists for in-person interviews. Read More

There’s money to be made renting giant slides, merry-go-rounds, and moonbounces. In case you don’t know what a moonbounce is, it’s an inflatable mesh-sided room in which kids can jump up and down. According to an article on StartingABiz.com, moonbounces rent for between $85 and $350 a day, and gian Read More

For years, bowling alleys stuck to a simple business formula. They generated most of their income by renting to leagues and filled in around leagues by catering to individual bowlers and birthday parties. They also made a little income by selling equipment, renting shoes, and dishing up pizza, burg Read More