Why do your customers buy your products? If you changed something about them, could you sell more? An unusual way to answer those questions is to apply the Kano Model, a product analysis approach developed by Noriaki Kano when he was a professor at the Tokyo University of Science. The Kano Model evaluates products in light of five qualities:
A Different Way to Decode Your Customers’ Expectations
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4784 days ago
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