Conversation with Sarah Evans, owner of Sevans Strategy, a public relations and new media consultancy about being an entrepreneur and the evolving nature of public relations and social media. Read More
Crafting an online PR story has its own techniques. Keyword integration, use of images, media integration of photos and video, good links and text that's visually, textually and semantically optimized can impact your audience. Read More
A personal introduction statement is a great way to invoke interest about you and your personal brand. Here's how to create a great personal introduction. Read More
There are many ways for a business to reach out to new clients. Traditional marketing campaigns, word of mouth, advertising, affiliate partnerships and Internet social media are all good ways to generate new business. However, for most websites which deal primarily with an Internet audience the mos Read More
Any good writer knows that a good story must fulfill its intended purpose. The purpose of writing PR online is different than offline because the audience is different. A writer must take nuances of this new audience into consideration before, during and after crafting a story for consumption. Read More
This checklist might work well for an entrepreneur who is on a tight budget. They have to know you before they can like you and trust you. This guerrilla marketing checklist includes a variety of tools and tasks, most of which are no and low cost. Read More
Good marketing people never do anything without a plan. So, it stands to reason that good PR people shouldn’t embark on a program without one. The question is, how much should a client pay a firm for that plan? Read More
Because sometimes it's about honoring and paying tribute more than about making money.

Great job Budweiser! Read More
Social media networking has changed the media landscape and it’s a game changer. If you do not have a serious social media marketing program for your company or book, read on and learn why you should. Read More
Whenever you publish a piece of content online, you have to be thinking about SEO in the back of your mind before you send it out. Each piece of content is a potential source of valuable, inbound links and could potentially drive targeted traffic to your site. Have you optimized it for SEO to do ju Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!