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I cringe when I hear people talk about “the media.” It’s as if everyone in TV, radio and print are the same. Nothing is further from the truth. Here are some tips to help you with a great print interview. Read More

I have an e-book titled “50 Tips on Becoming a Top Television Guest.” I thought it’d be good to share these tips with all of you, in case you get interviewed on TV. Here are 10 of my tips. Read More

It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.” – Jerry Seinfeld

That is so true… find out why? Read on. Read More

Whether a well-read blog, a national newspaper or a community publication, traditional media still have the power to capture eyeballs and establish credibility. Here are some ways you can grab the attention of the media, and build relationships with key journalists in your industry. Read More

Marketing can be pretty bewildering for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read More

When it comes to managing your online reputation, filling out a free personal Google Profile can help dictate what others read about you online. Read More

Many companies struggle to get their product the shelf space they need to succeed. Maybe the people you need to be talking to are not the store managers, but the customers who would buy your product and have them tell the store to order it. Read on. Read More

Public relations is the hot potato of the marketing budget. Chief Financial Officers hate it, while salespeople and business development executives love it. The truth is the ROI of PR is very different than the ROI of advertising and no less valuable. But, because of the differences, it requires an Read More

Technology and people’s attention spans have caused a change in media. If you want to promote your company, book or product, you need to understand these changes and how to address them. Read on and learn some tips! Read More